What's so "special" about Goldberg or Brock Lesnar? They had to be "made." They had to be put over, booked in the right way, with the right angles, and the right gimmick. At a time, Lesnar and Goldberg were nobodies too. WCW decided to give Goldberg a cool entrance and an undefeated streak. WWE decided to hype Brock's college experience and call him "The next big thing." Neither man has great mic skills, and the way Lesnar currently "wrestles," neither of them have very good in ring skills (Brock is capable of having them though). They are over, and huge, because they were booked that way from the start.
Vince knows, absolutely KNOWS, that Reigns would blow up HUUUUUGE if he went heel. He wouldn't have to be a chicken shit heel, just that bad ass heel like The Rock, or Stone Cold was. The problem is that Reigns he has no mic skills at all. He would desperately need a mouth piece.
AJ Styles was over the second he appeared for WWE, and WWE blew up their website about "The Club," even flat out naming "Bullet Club" in online articles, and a few mentions on WWE TV. If they would have made The Club a HUGE deal, ass kickers from Japan that dominated, it would have been as big as anything WWE has ever done. Look how big BC is without WWE. Imagine them with that marketing machine behind them! WWE just doesn't want to do it.
Remember Nexus? The hottest thing WWE had done in YEARS! They had the wrestling world talking like they hadn't talked in in a long time. What did WWE do? They killed it. They jobbed each and every one of them out to Cena. They took buzz that was off the charts, and shit on it.
Remember how over CM Punk was? So much fans talked about a deam match between him and Austin, because Punk was starting to be seen in that kind of role. But instead, they held him back, and pissed him off so much that he left. I know Phil is a bitter asshole now, that insults wrestling, but man....he was screwed over pretty bad.
Remember Daniel Bryan? How he was legitimately held back and de-elevated, until the audience went so bat shit crazy that the WWE had to put him on top? I find it ironic, that every doctor in the United States says he could wrestle again, but WWE's doctor refuses to agree.
Here’s what I believe, Vince doesn't ever want another Rock, Stone Cold, Hogan, Warrior, etc. WWE makes him multiple millions each and every year. He's cool with that. WWE has zero competition, so he can coast. To get another top star, as big as the guys I mentioned earlier, he risks having a guy that could hold him up. A guy that he "NEEDS." Vince doesn't want to "need" anyone. Vince doesn't ever want another guy that's bigger than the WWE is. So he takes an aging Goldberg, and a part time Lesnar, who are just big enough to make him even more millions, and main-events them, outside the title picture even, because it will sell tickets, and pop ratings, without giving him a guy that is so vital that WWE would be in trouble without him. So long as you WWE fans are cool with that, it’s exactly how WWE is always going to be. Unless another company rises up and challenges WWE in the ratings, and marketplace, which is very unlikely. I suggest you join me, and follow companies like Ring of Honor, and New Japan Pro Wrestling. Indy companies like MCW Pro Wrestling, Legacy Wrestling, and The Monster Factory. Companies that are without a doubt…Wrestling Done Right.